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Accredited By Avner Barnea

Master class on Competitive Intelligence

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Dates - Time


  • Day : Wed-Thu
  • Date : 29th-30th Aug 2012
  • Time: 9:AM - 5:PM
  • Venue: Concorde Hotel.
  • Address: ,
  • Singapore.- 238840.
Course Overview: Intelligence Management – To be defeated is forgivable, to be surprised is not! This seminar is focused on the added value of the CI capability in the firm. The main emphasize is on the internal process and the interrelations between the CI arm and the decision makers. The CI is expected to assist in the estimation of current and future developments in the external environment and its impact on the firm’s performance. The seminar provides with critical tools to the senior management to improve the use of CI and also to the CI directors and analysts to learn how to serve better the intelligence needs of the management. By the end of the seminar the participants will be able to:
  • Know the main issues concerning CI activity.
  • Better understand the company information needs, including determining Key Intelligence Topics (KITs).
  • Identify the Key Success Factors (KFSs) of CI.
  • Analyze practical management challenges of implementing CI into the firm.
  • Improving analytical capabilities for better CI products.
  • Build close relationship between the executive management team and its CI arm.
“I do not like to be surprised. I see CI that gives us the ability to be first, before our competitors. CI challenges our business thinking regarding our markets, our competitors and our readiness for the future. Our CI unit looking for information regarding what are their intentions are and what happens in the industry. The information that has been received gave us alerts as to their activities.” Chris Galvin, former CEO Motorola, 2001” Covered topics Day 1
  • CI– fundamental concepts - toward building CI capability.
  • Implementing the intelligence cycle - combining theory and practice (from Israel and global).
  • CI – as a strategic tool.
  • Case Study #1– presentations and class discussion.
Day 2
  • Summary of previous day- opening session.
  • Tools to improve CI capability of the firm.
  • CI in the decision making process - utilizing CI practices in strategic decision making.
  • Case Study #2– presentation and class discussion.
  • CI – Combining theory and practice in corporations - final notes and discussion.
  • Summarizing the seminar including practical takeaways for the participants.
Course Objectives: To learn how to use CI to gain an added value for the decision –making process:
  • To discuss building CI capabilities in the corporation.
  • To introduce the contribution of CI to the decision-making process.
  • To analyze practical management challenges of implementing CI into the firm.
  • Presenting Key Success Factors of CI and overcoming barriers.
  • Improving analytical capabilities for better CI
  • Building up close relations between the executive management team and its CI arm.
The use of case studies in addition to the usual teaching through presentations, examples and discussions will make the training practical by presenting various solutions.
Target Audience: CEO, Directors, senior management executives, competitive intelligence (CI) directors and other key executives.
  • Competitive Intelligence Professionals
  • Information Professionals
  • Companies investigating expanding into new markets with new products or acquisitions
  • Technology Development Professionals
  • Marketing Professionals
  • Investors
  • State and municipality economic development professionals researching industries and companies they are recruiting
  • College marketing classes and job hunters learning more about an industry
Teaching Methodologies: NA
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The seminar Is interesting and insightful, the sharing of experiences and case study were valuable.

SPF Singapore police force

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September 18, 2019
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